Sweet corn is one of the most popular vegetables in the US and its popularity is growing rapidly throughout the world. Sweet corn is the result of a naturally-occurring recessive mutation in the genes which control conversion of sugar to starch inside endosperm of kernel. Sweet corn is an important source of fibre, minerals and certain vitamins and its consumption after cooking significantly increases the kernel’s antioxidant activity, which substantially reduces the chance of heart disease and cancer. Keeping in view the growing demand of sweet corn in India, SINNOVA has designed the sweet corn breeding program to tailor hybrids as per consumer’s preferences.